The future of search engines is locally based searches. Have customers who are looking for your services in your area right now find you in the coveted “Top 7″ results box on the first page of Google Local Results.
Google Places is a business listing page within Google’s Maps service. Within Google Maps, a user can find products or services offered by local businesses; as well as transportation directions and business information.The business information shown to a user within Google Maps is the product of the information compiled and retrieved from Google Places (or the business’ “Place Page”).If you’ve ever conducted a search at Google.com, you’ve probably already been exposed to Google Places. You’ll know this by the incorporation of a map and a set of listings when you include a city or region within your search.In fact, recent changes in Google’s search engine will now show the Maps listings with a great deal of emphasis when a local search is conducted; pushing the “organic” listings down the page.The listings from Google Maps take up the majority of the results page. And each of these listings is created by a Google Places listing.
Google states that 1 out of 5 searches on Google is related to a location. It is difficult to know just how many searches that comes out to, but it’s been estimated that Google provides results for more than 2 billion searches every day. That’s more than 400 million local searches every day conducted by people looking for something in their area.
So, if you own a business that provides services or products to consumers in your local area, and you need to gain more visibility to those consumers online, then Google Places is where you need to be.
Furthermore, we’ve noticed that not only does a well-ranking Google Places listing send a lot of traffic to a website (more than organic listings in many cases), but the traffic from Google Places often converts at a much higher rate than organic traffic.